The hotel’s walls are plastered with memorabilia that reference the legacy of legends who stayed in Hard Rock Hotels in decades past, including Jimi Hendrix, Nina Simone, Stevie Wonder, Bob Dylan, Diana Ross and Madonna. Balancing the history and heritage of the brand in a timeless style to avoid cliché moments was the first task for design firm Scott Brownrigg when confronting the motifs that will be sheltered in the new hotel. “We knew we had to represent the Hard Rock brand in an innovative way for the contemporary London market,” Jarrett explains. “The hotel scene here is competitive so we knew we had to create something that tied into London and Hard Rock’s music heritage, while still being completely contemporary.”
The F&B structure at the Hard Rock Hotel London originally took its inspiration from the original art-deco style ceiling of the Lyons Corner House that original stood on the site in the early ‘90s. “Great F&B and bars are key to the success of a hotel as they offer a destination for non-hotel guests too,” explains Jarrett. “For that matter, the expectations of hotel customers on what they want from the hotel experience has also changed. They want it to feel like a home, workplace and a space to socialise; the brief is more open than it used to be.”
Without a doubt, it’s her ability to let the project do the talking that has made Jarrett the designer she is today. But the challenges of being a young designer in 2019 are far deeper than simply securing projects, or belonging to a leading firm. “London has a lot to offer, however it also means that you have to shout louder, metaphorically, to get yourself heard and to stand out in the industry,” says Jarrett. “Platforms like the 30 Under 30 I find career-affirming as they enable us to get our names out there and really help to showcase the talents of young designers.”
With sustainability arguably as big a talking point as any other at the moment in interior design and trends, Jarrett is insistent, where possible, on using naturally sourced materials within her projects. “I really enjoy working with natural materials,” she says. “Specifically, I like working with the tactile qualities of natural timbers, stones and the effects achieves by a neutral palette.”
At the root of Jarret’s decisions and place in the market is a design firm that has incubated and supported the young designers’ creativity to ultimately develop better places to live, stay and work. “At Scott Brownrigg, we are all encouraged to enrich lives through the environments we design,” she explains.