Design Strategy Unit

Design Strategy Unit

Design Strategy Unit (DSU) is a collaborative partnership between Scott Brownrigg and iPWC.


We help clients address the key question:


“How do we engage the best people, build a great culture and drive market leading ideas?”


We can help you achieve the right environment that can have a measurable impact on innovation, productivity, engagement and wellbeing.

DSU Logo For Website
DSU Logo For Website

We analyse the functional and emotional demands of your organisation’s working environment. Engaging with employees by using the latest technologies and analysis tools, alongside data driven observational methods. This allows you to make informed decisions that align your workplace and business objectives and inform your workplace strategy and design brief.

We work on a global scale with leading companies that include Expedia, Unilever, Bloomberg, Thomson Reuters, NCR, Chaucer, looking at the strategies for their global offices. We have also worked with RLB, Hoare Lea and The Crown Estate on assessing their own properties.

Work Activities Map (4)
Work Activities Map (4)

Uniquely, we can offer clients a continuity of service, providing the seamless delivery of workplace strategy and analysis in parallel with concept design, test fits and a fresh vision to reimagine their workplace, all delivered under the DSU brand.


We can support your needs with the following services:

  • Real Estate Strategy
  • Workplace Strategy
  • Workplace Change Management
  • Relocation Management
  • Brief Development
  • Concept Design
  • Test Fits

We address the challenges facing the ever changing Real Estate Market. This is particularly pertinent now as companies start to consider returning to their places of work, and are considering how they do this, and how their workplace strategy and design will change in a post Covid world.

“Design Strategy Unit approach every project with a partnership mindset, and with the human experience in mind. Enriching your workplace and people for the future.”

Let’s make something extraordinary

You're looking for exceptional architecture. We're looking for exceptional projects. Let's start a conversation